Whats Is Backlink
Number one, two and three? It comes down to SEO, right?. Well, it’s more indepth than that. Google has over 200 factors, and the number. one factor that affects rankings is backlinks.
Today I’m going to going to teach you, what backlinks are and how they work. Maze SEO company interviewed tons of marketing experts and they asked him what factors affect Google’s rankings the most. They all said backlinks.
So with backlinks, that’s one website linking to another website, Google is looking at it as boats. The more links that your website has, the higher you are going to rank.
In addition to that, they’re looking at quality. So if Huffington Post links to you, that’s way more effective than if Joe the Plumber linked to you. And Google knows that it’s way harder to get a link from Huffington Post than it is to get a link from Joe the Plumber.
How Backlink Work For Blog
Now, another thing that they’re using within their algorithm is how related is that link. So if Huffington Post links to your plumbing website, that’s actually not as effective compared to Joe the Plumber linking to you. But on the flip side, if Home Depot linked to you because it’s very relevant and they’re within your space, that’s way more effective than if Joe the Plumber linked to you. So a few things. Google is looking at how many backlinks you’re getting, how many you’re getting over time because it has to be natural.
They don’t want you to just go pay people to link to your website because they don’t like that you shouldn’t pay for links. They’re looking at how related those websites are and they’re looking at something called domain authority.
That’s how authoritative that website is. So assuming you’re getting tons of backlinks, you’re getting them from related websites and they have high domain authority. A domain authority is from a scale of zero to 100, 100 being like a Google.com, a YouTube or Facebook. And it works like on a Richter scale, right. A log Merrick’s scale in which it’s way easier to go from one to ten than it is to go from ten to 20.
So if you can get a lot of backlinks, you can get them from relevant sites and you can get them from authoritative sites that have high domain authority, your rankings are going to climb. If you’re wondering what domain authority is like, what number a certain site has, you can go to Ahrefs.com, Ahrefs.com, put in a URL and they’ll spit out the domain authority. It’s a paid tool.
A free version of this is OpenSite Explorer. If you Google OpenSite Explorer, it’ll take you to Moz.com and you can put in a URL and it’ll tell you that site’s domain authority. Now that you know how links work in the eyes of Google, if you want to get links, the quickest way is to do roundup posts.
In essence, you’re asking them one question and you’re asking that same question to every expert within the space. It’s a great opportunity for them to get free press which is why they’re going to participate. And then once they all participate and give you their response, write amazing looking blog posts showcasing all of their responses include their name, link to their website, link to their Twitter or Facebook profile and then from there email each of those experts.
Once you publish the post and ask them to share it on their favorite social network. By doing this, your blog, your website is going to get more traffic. The more eyeballs that see your site, the higher probability that someone’s going to link back to your site. As you get more backlinks, your rankings will also climb thanks for watching and I look forward to seeing you tomorrow.
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